Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through major network broadcasting stations. In contrast, online services are digitally distributed streaming platforms, with Netflix, regional streaming services, and Wavve being leading competitors. As audience preferences evolve, competition between network-produced series and digital streaming platforms has intensified. Consequently, each platform is developing exclusive releases and employing differentiated strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing productions with broad audience reach while maintaining time-honored formats. In particular, they actively cast renowned leads to attract audience interest and produce dramas that capture the interest of a broad spectrum of viewers, thereby securing a consistent fanbase. Additionally, leveraging their decades of industry presence and established reputation, they continue to offer traditional stories, ensuring reliable audience numbers. This allows audiences to have multiple options to engage with network television through various platforms.

Differentiation Strategies of OTT Services

OTT platforms are expanding their influence by employing strategies distinct from legacy media. Firstly, they actively embrace unconventional narratives and unique structures, prioritizing artistic direction and artistry over mass appeal. Secondly, they offer customized programming that caters to specific interests, targeting unique fan bases. Lastly, they focus on producing multinational content aimed at the expanding international scene, allowing them to secure viewers not only domestically but also internationally. Through these strategies, OTT platforms are building industry dominance in ways different from legacy channels.

Competition and Collaboration Between Platforms

As legacy media companies increasingly penetrate the streaming space, competition has intensified. For 후후티비 새주소 instance, KBS and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing produced series on internet-based distribution channels. This strategy helps maintain the influence of legacy networks while attracting new viewership. Meanwhile, the growth of new media services is shifting audience preferences towards more user-controlled content access.

Conversely, digital platforms are also expanding their dominance by partnering with traditional TV networks. A leading global streaming giant has gained worldwide success with K-content hits like 'Squid Game' and the supernatural dystopian sensation, leveraging the high-quality filming standards of Korean TV networks. This collaboration helps both parties complement each other’s strengths, fostering a richer content environment. As a result, the distinction between traditional and modern media continue to become less defined.

Ultimately, terrestrial dramas and streaming platforms are both competing and finding common ground through their respective differentiation strategies. network-produced content maintain established storytelling and general audience focus, whereas OTT services provide experimental and internationally appealing content. As collaboration and cooperation between these platforms continue to expand, audiences can expect a more diverse and elevated entertainment experience in the future.